Tag Archives: Apple

My New iPod. (Please, Apple?)

Posted on May 16, 2011 by Dan Wiencek

Recently my 160 GB iPod classic began showing signs of advanced age. I would fully charge it, play it a bit, leave it to the side for a day and return to find the battery nearly depleted, sometimes so low it wouldn’t turn on. I began to think it was time, that this device had finally reached the point where it could be allowed to retire gracefully.

I bought this iPod, my third, shortly after the “classic” designation was first introduced. I was thrilled: this was the first iPod large enough to hold the entirety of my music collection, freeing me from the burden of curating playlists and trying to second-guess what my tastes would be on a given day. (I have largely re-assumed this burden with my 32 GB iPhone, but that is another matter.) It did not trouble me at the time that, merely by calling its former flagship product a “classic,” Apple was signaling that the iPod’s glory days as a music device were behind it. A classic is something beyond the need for evolution or change, something that provides the same pleasures over and over, something — if I may get momentarily pretentious — more associated with memories than hopes.

So, back to my ailing iPod classic. I had some extra money and, what’s more, an impeccable justification for replacing my current model. Except I dragged my feet. I looked at the refurbished models on the Apple website and noted with approval that I could save quite a bit of money buying used. Gradually it dawned on me that I didn’t want to buy a new iPod. Not because of sentimental attachment to the current one — though I love Apple technology, the devices themselves are completely fungible to me, and I have no hesitation in dumping my current object of affection for something new and improved. The problem is that the current iPod classic really isn’t improved from the model I bought in 2008. Today’s classic supports Genius playlists and … I’m not really sure what else. There is certainly no difference of any substance. I can’t think of another Apple product so little improved over so long a time. But then, why improve a “classic”?

I see the logic. Apple is about iOS devices: the iPad, the iPhone and its bastard offspring, the iPod touch. The iOS platform is Apple’s chance to directly influence the evolution of an entire new computing paradigm, in a way they didn’t quite do with the Macintosh. They’d be crazy not to put all of their eggs in that basket. And let’s face it: mp3 players are so five years ago.

Let that sink in for a moment. In 2004, the iPod was so wondrous and improbable that Newsweek put a shot of an iPod-bedecked Steve Jobs on its cover. The implications of a device that allowed listeners to carry their entire music collections (or at least listeners without 25,000-song libraries) on their person at all times had still barely begun to percolate. Pundits debated the ethics of walking around in a constant, private aural fog; newspapers told lurid stories of people mugged, and in one ghastly instance murdered, for their iPods; and some folks seriously believed the iPod’s shuffle function was secretly rigged to play the same songs over and over, proving definitively that most people don’t really understand what “random” means. The Walkman changed the way people listened to music; the iPod, by allowing people access to essentially everything they might want at any given time, changed how they thought about music, and how it could more meaningfully accompany your life.

And then all of a sudden, a few scant years later, none of that was really a big deal anymore. For one thing, people bought iPods so rapidly and in such quantities that they quickly became ubiquitous. During the 2003 Christmas holiday, Apple was pleased to sell three quarters of a million iPods; four years later, that figure had grown to more than 22 million. Today they move at a rate of about nine million a quarter — still pretty good for a product category now regarded as a technological afterthought. Which brings us to the second reason why the iPod lost its luster: in January 2007, Apple revealed the iPhone. The iPod had been a curiosity when it made its 2001 debut (“It costs how much? It only works with Macs?”); the iPhone was recognized from day one as a game-changer, and everything else looked dull by comparison to it. Especially mp3 players. “You mean it only plays music?”

Once the iPhone came to market, it quickly grew into Apple’s flagship product, pulling the bulk of Apple’s resources in its wake. The iPod’s signature dancing silhouettes disappeared from TV, replaced by simple, point-and-tap demonstrations of the iPhone’s incredible capabilities. The iPod, which had already settled into a comfortable pre-Christmas upgrade cycle, became something like a relative who appears at rare but predictable intervals at family functions, always with some new affectation to gossip about, like a blonde dye-job or a conspicuously young new girlfriend. A peculiar randomness came to dominate the iPod nano, the flagship of the iPod line. The year the iPhone debuted, the nano was remade into something like a miniature console TV, the better, it was thought, to allow people to watch iTunes video content on it. A year later, that design was scrapped entirely in favor of a return to the previous slender, vertical design; no one at Apple now seemed to mind if you had to turn it on its side to watch video on it. A placeholder update the following year added a shiny aluminum finish and new colors, while the most recent iteration seemed to test the definition of the word “update”: an almost perversely small device with no on-board controls, no video camera (added several generations prior) and a clip borrowed from the iPod shuffle. It is hard to discern a vision behind these lurches from one form factor to another. I wrote a few years ago that Apple should simply ditch the nano and start over with a new, re-conceived mass-market iPod, and this last iteration in particular confirms for me that I was right.

A Note on the iPod Touch

You will have noticed I am not including the iPod touch in the bloviating above. That is because I am considering devices whose primary purpose is to store and play music. Being simply an iPhone with the telephony hardware removed and a little extra storage in its place, the iPod touch is not a dedicated music player, more of a handheld, general-purpose computer. (Apple distinguishes it in the market by positioning it as a gaming device.) What makes something a dedicated music player? In my view, you need two things:

  1. A display large enough to show many album tracks in a single view
  2. Hardware controls that allow you to operate the unit without looking at it or with the display asleep

This already disqualifies every non-classic iPod Apple makes. (Apple tries to satisfy the second requirement by bundling headphones built with simple click-remotes to enable users to pause, play and skip. Needless to say, this is not what I’m looking for. Apple’s pack-in buds are uncomfortable and don’t sound very good, meaning that I never use them. Besides, unless you’re jogging, which I never do, it’s easier and more natural to simply click a button on the player itself than to thread the cord with your fingers looking for the button. I’m not even going to dignify Voice Over. A talking mp3 player is something Bill Gates would think up.)

I would add to the above a third requirement:

  1. Enough storage to fit a library of tens of thousands of songs.

So the iPod classic is the only Apple mp3 player that suits my need as a more-dedicated-than-average music listener. But I am reluctant to reinvest in a device that has evolved so little in the years since it was released. Assuming Apple were inclined to invest the time and resources to make the iPod fresh and exciting again, what would a new iPod classic look like?

Well, before we even get to that, that name has to go.

Introducing the iPod Macro

As we discussed above, a “classic” is something that no longer evolves, something whose primary appeal is nostalgic. That should end. There is room for the iPod to advance, and its name should reflect that. I propose the iPod macro as the music device I want Apple to sell to me. The name communicates its primary appeal: this is for people with a lot of music, and it’s designed from start to finish with their needs in mind.

How could the iPod macro be designed for hardcore music lovers? The basic form factor would carry over from the touch: for navigating long libraries of songs, touch-scrolling beats the click wheel any day of the week. It would have two volume buttons on the left edge, just like the touch does. It would have an additional rocker switch on the right: a play/pause control in the center and forward and back buttons on either side. (I am sparing you my primitive Photoshop skills here. You’re welcome.) And leave the headphone jack on the bottom — it’s one of the best design decisions Apple ever made with the iPod line.

So is making a worthwhile new iPod simply a matter of putting another set of buttons on the side? Not quite, though I wouldn’t say no to it. There are other capabilities Apple should build into an iPod macro, such as:

  • A SoundHound/Shazam-like audio recognition service, built into the OS and tied into iTunes
  • The ability to make smart playlists directly on the device
  • Intelligent shuffle options, similar to what you find in the Groove app. You can rather inelegantly replicate this functionality with smart playlists, but it’s much more simple and Apple-like to simply be able to tap something like, “Play three songs each by my favorite artists” or “Play five-star songs I haven’t heard in the last month.”
  • A refined album track display that lets me see song ratings along with song titles. Seriously, doesn’t this bother anyone else?
  • Advanced search functionality — basically like the current search but with more granularity for searching by year, title, etc.
  • Local music sharing. Not the “squirting” that the Zune was originally supposed to do — christ, I threw up in my mouth a little just writing that clause — but a simple Bluetooth bridge for sending an iPod-toting friend nearby an iTunes link to a song from your library.
  • And the biggie: storage. I’m thinking this sucker would debut in two capacities, 160 and 250 GB. I really don’t care if it’s flash-based storage or not. I just want the room.

Would this iPod macro, you ask, have the same capabilities as the iPod touch? On the one hand, there is no reason it couldn’t; on the other, releasing two so similar products might be confusing to the marketplace. Would I buy a touchscreen iPod that was artificially blocked from installing apps? Probably — after all, it’s not like my current iPod can run apps — but I am likely in the minority here. Instead, I am thinking that an iPod macro really wouldn’t be as confusing as all that. If Apple can help people choose between otherwise-identical WiFi and 3G-enabled iPads, I think that few people would buy iPod macros who didn’t really, really want the extra storage and the convenience of the on-board controls; the storage premium alone would ensure that only hardcore music listeners would spring for them.

So this, more than an iPad 3 or an iPhone 5, is my current dream product from Apple. If there is little likelihood Apple would actually build it, there is even less that a competitor would; other music player vendors seem to have got the message that innovation is now for smart phones. As it happens, my current classic somehow recovered from its bought of battery flu and is behaving reliably again. I’m grateful. Until something genuinely exciting and new comes my way, from Apple or anywhere else, I’m in no hurry to buy my next mp3 player.

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Airport Security — Solved. (Badly)

Posted on April 2, 2011 by Dan Wiencek

Security at the airport is annoying for a panoply of reasons. It’s woefully inefficient, funneling hundreds of people into a narrow pipeline of security stations, which guarantees long delays, missed flights and tremendous irritation. It wildly overreacts to any new botched and half-assed terrorism attempt — is there anyone who truly feels safer knowing his fellow passengers have had their shoes x-rayed? And of course, there is the increasingly invasive searches and surveillance technology, conducted by a bureaucracy that has been allowed to run unchecked and increasingly amok.

We know all these reasons. But there is another reason why airport security is annoying that I think has been overlooked: the anticlimax. Security screening consists of a wait of anywhere from twenty minutes to two hours or more, during which you are forbidden from relieving the tension by joking about the one subject — terrorism — that is on the mind of literally every single person there, which is rather like being forced to wait in an elephant paddock without mentioning the elephant. This is followed by a mad shuffle to dump purses, jackets and laptops into trays, take off shoes and demonstrate that your shampoo and conditioner can’t be used to blow a hole in the fuselage of the plane. All of these things are really only the preamble to the personal screening, in which you either pass through a metal detector or stand in front of a scatter x-ray machine before being summarily waved through.

That’s it?

The reason that this process seems so onerous is that we get nothing out of it — that our time appears to have been frivolously and blatantly wasted. It is hard to think of any routine activity in which so much waiting delivers such little payoff. Therefore, one idea for making security more tolerable and thus, perhaps, more effective is to give people more for their money, as it were. I have a few ideas on this score.

1) Make the screening longer
Yes, this is an insane idea, but given that our present system is so massively inefficient, making it nominally more so in the interests of passenger satisfaction makes some sense. If passengers felt that TSA personnel were really making a big deal out of them — or, if you like, really taking them seriously as a potential threat — they would probably find the process more fair and more justified. My ideas for expanding the screening process:

• Personal interviews. Every passenger has to submit to a brief, two- to five-minute interview. These would include standard questions about the traveler’s destination and purpose of visit. The screener would then have the option of exchanging small talk with the traveler, perhaps comparing pictures of grandchildren and such, or of engaging them on the subjects of politics, economics and current events. Screeners could draw upon a list of prepared questions that appear designed to elicit potentially dangerous or subversive views but whose answers would, in fact, be completely ignored, their only purpose being to permit the traveler to express him or herself and to let them know they are taken seriously.

• Actors. Airport security suffers from an inherent problem: it’s successes are invisible. Nobody ever sees a terrorist plot foiled or a suspicious passenger with no carry-on baggage summarily hauled away for questioning. Thus, the common perception is that airport security is a fiction, a charade put on solely to deliver the illusion of safety rather than the thing itself. Well, perhaps it is — and if it is, let’s make it a good illusion. Scattered randomly throughout the day at every major airport should be actors whose sole purpose is to pose as passengers, be “unmasked” as potential terrorists and swarmed by security personnel and then arrested, in as showy a manner as possible. There should be variety: while suspicious travelers will nervously eye the Middle Eastern men, a young, pregnant white woman should suddenly rip open her coat to reveal that she is wired head to toe with explosives, screaming that she’ll blow herself, her unborn baby and all the rest of these goddamn people to kingdom come unless someone gets her ex-husband on the phone RIGHT MOTHERFUCKING NOW. There would then occur the most spectacular display of security prowess as a (carefully rehearsed) crack team of agents wrestle the woman to the ground, disarm her and drag her, howling and shrieking like a hyena on fire, to the nearest holding cell. An agent will then return to assure people that everything was under control and that all were safe. You know what would probably happen then? The whole room would spontaneously break into applause.

A lot could be done with this idea. The TSA could stage foot chases, martial arts battles of a dozen or more combatants, and even mock shootings. You would walk through an airport en route to a flight knowing full well that anyone around was capable of doing literally anything. I don’t think this would make people terribly afraid, but it would make them more alert, and enforce the principle that security procedures are there for a reason.

Of course, these ideas only make a flawed system more tolerable, while actually increasing its cost and inefficiency. So, in the interest of a constructive debate, here are actual suggestions for improving airport security.

1) TSA On the Go
Have you ever been to an Apple store and noticed there are no cashier lines? Instead, hipsters in black t-shirts and carrying portable credit card readers roam the floor and conduct transactions on the spot, wherever you happen to be. This is how airport security should work. Rather than a thin, urethra-like line feeding a paltry security station, the screening area should be vast and open, with TSA screeners equipped with the latest metal detector wands and other portable scanning gear. They would proactively find travelers in the crowd, quickly check them over (no one’s taking off their fucking shoes, thank you very much) and issue them a signed and dated stamp indicating that they have cleared security and may enter the terminal. No one could board a plane without that stamp, and anyone failing the brief security sweep would be led to a more thorough station — in fact, the same station to which we foolishly submit every traveler today.

2) Appointments
Taking the Apple store menu even further, why not be able to make an appointment with a TSA screener? I don’t think this would be as efficient as the previous suggestion — waiting rooms always run late — but it couldn’t help but improve the current situation, and people would be in a better mood if they knew that a time and place had been set aside for them. And in fact, there’s nothing to say you couldn’t combine this suggestion with the previous one. Make the security experience more like the Apple store is basically the takeaway here.

You know, on second thought, I’d really rather have the actors.

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The iPad and the Dog that Didn’t Bark. (And the Dog that Barked too Soon.)

Posted on January 28, 2010 by Dan Wiencek

The product Apple revealed yesterday was largely what most people expected. Called the iPad (well, that name probably wasn’t expected), it is slim and elegant, engineered with meticulous care to do a few things well: deliver the internet, display movies and photographs, play music and serve as an electronic reading device. The latter capability was revealed about halfway through Steve Jobs’ launch presentation, not quite an afterthought but lacking the marquee position of an A-list feature. As Jobs remarked several years ago when dismissing Amazon’s Kindle, people don’t read anymore; certainly they don’t buy books the way they buy music, movies and TV shows. Perhaps this justified the middling prominence of the iBooks application and its accompanying online bookstore, which aims (like the Kindle) to do for reading what iTunes and the iPod have done for music. And perhaps that explains why one of the day’s most significant announcements was made as little more than an aside. “We are also,” said Jobs, not sounding very excited, “very excited about textbooks as well.”

Perhaps Jobs soft-pedaled this announcement because he knew it wasn’t a surprise at all. The night before the iPad launch, McGraw-Hill CEO Terry McGraw spilled many of Steve Jobs’ beans in an interview with CNBC, breezily confirming that Apple was announcing a tablet computer running the iPhone OS, for which McGraw-Hill was collaborating with Apple to provide educational content. It might not appear entirely out of character for Jobs to lop McGraw-Hill out of his presentation, provided it had ever been included — Jobs famously dropped graphics chip vendor ATI from a keynote when they revealed upcoming Mac models before he could. And it prompts a mordant chuckle to imagine the look on Jobs’ face as he watched McGraw blithely steal his thunder. But I give Jobs the benefit of the doubt. It is likely that Apple’s negotiations with textbook publishers are still in progress, and that Apple will formally tout the iPad as an education tool at a later date. Because this arrangement is a very big deal — one that could potentially have a huge impact on both parties.

A little background. When pundits bewail (or laud) the impending “death of print,” the implied subject is usually newspapers and magazines, whose advertising-based revenues have proved impossible to replicate in the online space. To these publishers, the iPad and the devices that will succeed it offer a renewed hope that digital content can actually be monetized through subscriptions to iPad-native versions of their publications. College textbook publishers, though, are in a very similar predicament. Their revenues have been falling, but for a different reason. While newspapers struggle to compete against the resolutely free (as in beer) ethos of the World Wide Web, textbook publishers compete against a much more insidious foe: their own products.

If you went to college within the last few decades, you probably bought many of your textbooks used. Maybe you found it convenient to own a book where the key passages were already underlined and highlighted, but it’s more likely you simply wanted to save some money: generally about 40% of the cost of a new copy of the same book, if my addled memory serves me. No one can blame a student for wanting to save money, but buying used textbooks turns out to be a classic instance of a decision that benefits the individual at the expense of the collective — and ultimately, the individual herself.

Used books are bought and sold by used book dealers, not the original publisher of the textbook. When a textbook is released in a new edition, the publisher collects revenue for every copy sold of that edition. Then the academic term ends, and the used book dealer appears behind those long folding tables in the campus bookstore, buying back every usable copy of that new edition. Say for the sake of argument that the used book seller buys back 50% of the publishing run. (Note that I have no idea what the actual average is, or if there even is a reliable average.) The next semester, for every new copy the bookstore orders of that title, there is a cheaper used copy sitting next to it on the shelf. Students buy the used books until they run out, then buy the new ones. The publisher’s revenue from the book is half of what it was in the previous term, and the edition is not even a year old. Then that semester ends, the used book people come back, and the cycle repeats.

Run this equation a few times and you see the dilemma the publisher is in: its new product is quickly elbowed out of the market by identical but cheaper product from which it collects no revenue. (Just to be clear about this, because a lot of people don’t understand or believe it: used book companies have no relation to book publishers and pay them no royalties on any of the books they buy and sell.) That’s how it was when I was in school. Today, with the power of the internet, the publisher’s situation is much worse. Students can now visit eBay or Half.com if the campus bookstore is out of used editions. Some enterprising students have even ordered international copies of the same edition — priced considerably lower to compete in less affluent markets — and gone into business selling textbooks to their fellow students at a fraction of the domestic price.

(We’ll get back to the iPad in a minute, I promise.)

Publishers have tried to combat this trend in two ways. The first is to revise textbooks more often, in order to render the used editions obsolete. But few academic subjects warrant such frequent revisions, and students and faculty alike balk at this strategy: students for the obvious financial reasons, and teachers because a new edition forces them to rewrite their tests and lectures. The other approach has been to load new textbooks with goodies that used books don’t have: PowerPoint notes, study guides, practice tests, even multimedia and interactive software. The trouble with this is that not every product appeals to every student, meaning a whole kitchen sink of add-ons has to be thrown in to appeal to as many students as possible, thus raising the cost of the book (further, as publishers have already had to raise prices to make up for the revenue they’ve lost) and forcing even more students into the arms of the used book seller.

How to get out of this impasse?

Textbook publishers need a form of digital textbook that can be registered to a single owner and that expires a set time after being activated. This not only solves the problem of used books, it saves them the massive cost of printing, warehousing and shipping textbooks. It allows them to recruit talented authors with the promise of greater royalties — and perhaps most importantly, offers the real prospect of reduced textbook prices, as efficiencies can be passed on as savings to the student. Everybody wins.

The problem holding back this happy state of affairs is the same one facing newspapers and magazines: reading a digital text on a laptop is simply not as convenient, effective or rewarding as reading and holding a physical textbook. As a piece of technology, the book is actually quite difficult to improve on: it’s compact (reasonably), requires no power to use and can last forever if treated with care. You can write in it, shove notes in it and use it to fight off a CIA assassin. Students need a digital textbook that benefits them, not just the publishers, and no one has yet succeeded in making one.

Enter the iPad. From the demo given of an interactive iPad edition of the New York Times, it is easy to see the device’s potential for digital textbooks. All the multimedia, online access and bookmarking features a student could ask for, along with the portability of a slate of plastic and glass that weighs a pound and a half. One could argue that few people actually need to carry their entire reading libraries around with them all the time, but the few who do are college students. In addition, students could carry their notes and their term papers in progress, as well as have constant access to their professor’s online course management site, all from the same slim device.

The Kindle cannot do this. For one thing, its screen, however good it may be for reading, is not equipped to reproduce the pedagogy of a modern textbook, which increasingly has come to resemble the USA Today weather map (imagine that on an iPad) in its colors and 3-D effects. For another, the Kindle is too specialized. You can bookmark your texts, annotate them and look up words, but you can’t instant message your classmate, navigate a complex website or type notes during a lecture. Textbooks are only the beginning of the classroom experience, and Kindle is unequipped to recognize that reality. (I will also say that, in the little time I’ve handled it, I have found the Kindle quite underwhelming: slow, lacking in customizability and embodying a distinctly last-century aesthetic. One further benefit to adopting the iPad on campus: students will want to own them.)

The benefits for textbook publishers then become obvious: here is a device that might finally usher in the digital textbook as a viable product. The benefits for Apple are less crucial, but still not to be taken lightly. For one thing, it will deal a crippling nut-shot to Amazon’s foray into the hardware business and position Apple as the top-selling e-book manufacturer — within, I would guess, a very short time, say 12 months after release. (Amazon still refuses to say how many Kindles they’ve sold. Bet that Apple will not be so reticent.) For another, universities represent a very nice market for hardware sales — especially hardware that’s mandated by the school’s curriculum. Whether students end up bringing the devices to campus themselves or leasing them from the university, Apple could end up putting a lot of iPads into a lot of hands. And beyond that is the prestige: Apple is proud of its heritage as a favorite of educators, and building the first great digital learning device of the 21st century is not something Steve Jobs takes lightly. (Note his strained and slightly bizarre affirmation that Apple’s goal is to combine technology and liberal arts, the latter a term you rarely hear outside of a college curriculum.)

So while Jobs’ launch of the iPad was comprehensive, it ignored one of the device’s biggest potential uses. I expect this will be corrected. At some point this year — I have no inside information, and am simply surmising — Apple will formally launch the iPad as a digital textbook reader, announcing its partnerships with loudmouth Terry McGraw and other educational publishers, demoing all the incredible things that an iPad textbook will be able to do, and most likely touting an agreement with one or more major universities to conduct pilot studies of iPads on campus. One lucky class at Stanford or Berkley or somewhere will be issued a new iPad along with their student ID. And what may turn out to be the iPad’s most significant role will truly begin. Small wonder Terry McGraw couldn’t wait to talk about it.

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