I am assuming you’ve seen the ad. If you haven’t, it goes like this: a teenage boy goes away with his family to visit relatives at Christmas. He appears to spend the whole time glued to his iPhone. Come Christmas morning, he commandeers the flat screen TV and streams a beautiful home movie he has spent the preceding few days shooting and editing, right under his family’s loving noses, and they are delighted by the surprise.
It struck me as very heartfelt, and a good exemplar of the human-centric values that Apple has always espoused. Naturally, many people can’t stand it:
The problem is that while he was creating, he wasn’t really living the day, he was a mere voyeur during it. The message? Life is better through video. Don’t live life, tape it.
(Jennifer Rooney, Forbes.com)
I was initially not without sympathy for this view. Smartphones certainly have eroded some of the one-on-one interaction from life, at a time when manners seem to be growing coarser. And when faced with people with antisocial tendencies — teenage boys chief among them — a smartphone is a pretty high barrier to establishing any kind of conversation or eye contact. But the more I read these responses, particularly the piece linked above, the angrier I got.
First of all, if the boy in this commercial had been seen with his nose in a book rather than an iPhone, it would have prompted none of this high-handed moralizing. “These kids today, and their reading.” Smartphones are the bogeymen of our time, the way Walkmans were in the ’80s and comic books were in the ’50s. These things are nothing but a lurid distraction obscuring a universal truth: to most kids in their mid-teens, adults are boring. Look at the kid’s family. He has a baby sister, a lot of younger cousins, a bevy of aunts and uncles and grandparents — and no one his own age to talk to and hang out with. No competent child psychologist would blame this kid for spending his time posting to Facebook or otherwise communicating with friends who actually understand him and like the same things he likes. Except, of course, that’s not what he’s doing.
You see, some of us in this world are observers. Not that we never get into the thick of the action, or that we don’t love spending time with people we care about. We just function better when we can operate with a slight buffer around us, especially when not at our ease. His family gets him; when granddad lobs that mitten at him, he’s being playful, saying in effect, “I’m not going to bother you over there, but don’t forget I’m thinking about you.” And if we’re creative types, as this boy certainly is*, we’re apt to express ourselves best through whatever our particular gift may be.
What we see this unnamed boy doing is, quite simply, an act of love. Cookie-making and sledding and snowman-building were all well and good, but he had an idea for something special he could give to his family, something only he could do. Who else but the kid who doesn’t quite fit in — neither adult nor child — could show his family who they really are, and what they really mean to each other?
And I’ll make one last point, at the risk of taking a little holiday commercial even more seriously than I have already: I’ll bet he was having fun making that video. I’ll bet when his granddad threw the mitten, he was thinking Aw man, that’s gonna look great in the final version. I’ll bet he had just as much fun watching his family sledding as he did sledding himself. And I’ll bet his family will remember that particular Christmas lump in the throat for many years to come.
By all means, let’s be vigilant about the effect that technology has on our lives. But let’s not get so cynical, so priggish, that we assume that the addition of a smartphone automatically renders an experience mediated, detached, invalid. Sometimes this technology really does bring you closer to the people around you.
*I’m not discounting that the Harris Family Holiday video is actually the work of a professional director (though it really was created on an iPhone), but it’s not beyond the abilities of a perceptive and capable teenager — if it were too good, the spot wouldn’t work as well as it does.