Apple announced today a new service or product or category or something called Mastered for iTunes. You can see the thing for yourself in iTunes at this link courtesy of The Mac Observer; here is the description from Apple if you don’t want to bother reading it there:

Mastered for iTunes means these albums have been specially tuned for higher fidelity sound on your computer, stereo, and all Apple devices. Browse a range of music across all genres below, and keep checking back as we add more music that is mastered specifically for iTunes.

What this means is anyone’s guess, at least until people prod Apple for details and if Apple deigns to respond. Most likely they’re just compressing the tracks to make them sound louder and punchier. This would make them sound worse rather than better, especially on an iMac or a pair of pack-in iPod earbuds, but that does seem to be where modern tastes have landed us. I don’t suppose I will ever know, as I’m not going to re-buy any of my (relative few) iTunes purchases to compare old and new versions.

What caught my eye was the categories of music available in this new format. You have your Jazz, your Classical and whatnot. And then you have this:

Tastes come and go, but any format meant to appeal to serious audiophiles has to have the Floyd catalog. One day, music players may be able to stream music directly into our brains, leveraging the mind’s extraordinary sensory powers to make you feel as though you are within and surrounded by the music, inhabiting it in every fiber of your being, every nerve ending ablaze with it. And no one will buy it until you can play Dark Side of the Moon in it.

Edited the title to improve the Floyd reference. I can’t believe I got that wrong.