Posts Tagged → ipod

Who Are You Calling Obsessive-Compulsive About Music?

Who Are You Calling Obsessive-Compulsive About Music?

When your music collection grows past a certain point, maintaining it becomes an activity distinct from listening to it — almost a hobby in its own right. This is nothing new. As Nick Hornby so ably depicted in High Fidelity, organizing and fussing over one’s music collection has several purposes, the least important of which is to arrange in an orderly manner one’s LPs on a shelf: it’s partly therapeutic, partly cathartic, and in a weird way an assertion of one’s self, a statement about what you value. An FBI profiler could probably draw a fairly accurate psychological profile of you by closely analyzing how you organized your music.

Many diehard music listeners today continue to curate a substantial collection of vinyl LPs, or else went back to vinyl after it began to resurge a few years ago. Not me. I am firmly of the digital age — in fact, the primary reason I became so finicky and exacting about my music was the sense of empowerment digital music grants you. It’s not that I can carry nearly my entire collection in a device the size of my wallet; I’m so used to that I expect nothing less. It’s that all this wonderful stuff is lying supine and exposed in iTunes, where I can manipulate it at will. A vinyl record is fixed, a physical artifact; a digital song is an assemblage of bits, malleable and subject to whim. Most people who buy songs from iTunes or Amazon probably don’t even stop to consider the awesome power literally at their fingertips. You can name anything anything you want, sequence it in any way you want. You can put Sergeant Pepper in its original running order, so that side 1 ends with “She’s Leaving Home,” or reconstruct Infidels to include “Blind Willie McTell” instead of “Neighborhood Bully.” Whether you’re the type to take such liberties or not, programs like iTunes allow you to get your music right — to tend it with as much care and respect for detail as you like. As I suggested above, how far you take this practice depends on, and reveals a lot about, who you are. To illustrate, let me show you a few of my common MP3 hoarding practices. Continue reading →

My New iPod. (Please, Apple?)

My New iPod. (Please, Apple?)

Recently my 160 GB iPod classic began showing signs of advanced age. I would fully charge it, play it a bit, leave it to the side for a day and return to find the battery nearly depleted, sometimes so low it wouldn’t turn on. I began to think it was time, that this device had finally reached the point where it could be allowed to retire gracefully.

I bought this iPod, my third, shortly after the “classic” designation was first introduced. I was thrilled: this was the first iPod large enough to hold the entirety of my music collection, freeing me from the burden of curating playlists and trying to second-guess what my tastes would be on a given day. (I have largely re-assumed this burden with my 32 GB iPhone, but that is another matter.) It did not trouble me at the time that, merely by calling its former flagship product a “classic,” Apple was signaling that the iPod’s glory days as a music device were behind it. A classic is something beyond the need for evolution or change, something that provides the same pleasures over and over, something — if I may get momentarily pretentious — more associated with memories than hopes.

So, back to my ailing iPod classic. I had some extra money and, what’s more, an impeccable justification for replacing my current model. Except I dragged my feet. I looked at the refurbished models on the Apple website and noted with approval that I could save quite a bit of money buying used. Gradually it dawned on me that I didn’t want to buy a new iPod. Not because of sentimental attachment to the current one — though I love Apple technology, the devices themselves are completely fungible to me, and I have no hesitation in dumping my current object of affection for something new and improved. The problem is that the current iPod classic really isn’t improved from the model I bought in 2008. Today’s classic supports Genius playlists and … I’m not really sure what else. There is certainly no difference of any substance. I can’t think of another Apple product so little improved over so long a time. But then, why improve a “classic”?

I see the logic. Apple is about iOS devices: the iPad, the iPhone and its bastard offspring, the iPod touch. The iOS platform is Apple’s chance to directly influence the evolution of an entire new computing paradigm, in a way they didn’t quite do with the Macintosh. They’d be crazy not to put all of their eggs in that basket. And let’s face it: mp3 players are so five years ago. Continue reading →

Time to Kill the Nano

After weeks of rumors, it seems nearly certain that the new iPod nano, debuting Tuesday, returns to the vertical form-factor of the first two iterations, a reversal from the “fat nano” Apple debuted around this time last year. (Here’s the shot if you haven’t seen it yet.)

Assuming this is all true, the move seems oddly retrograde to me. Apple, more than most other companies, prefers — perhaps even needs — to present each new product as an evolution from what came before. A new iMac design isn’t just different: it’s thinner, or lighter, or more ecologically friendly, in addition to the usual speed and storage improvements. Most iPod iterations so far have followed this pattern. The second nano featured a more durable metal enclosure, its successor a horizontal layout that allowed for a wider, video-friendly screen. Other iPod updates have added a non-mechanical scroll wheel, color screen, and so on.

The fourth iPod nano appears to be moving backwards, returning to the visual style of the second model. It may be this year’s models will boast new functionality not apparent in the spy photos, and that such functionality may make aesthetic considerations irrelevant. But it’s hard to avoid the conclusion that the fat nano simply didn’t work, and that Apple was retracing its steps to a more successful and well-received design. (I won’t entertain the notion that the form factor was inspired by the Zune.)

The nano would appear to have come to the end of its road, at least in regards to its design. It’s time for something new.

It’s time for Apple to kill the nano.

From a normal business perspective, this would be foolish — the nano still sells well, most likely remaining the best-selling iPod model, as it has been since its release. The retro model to be unveiled this week will undoubtedly sell well and give Apple another successful holiday quarter.

But how different from the Apple of 2005, which was in the exact same position with the nano’s predecessor, the iPod mini. Ever fearful of being leapfrogged by a competitor, Apple saw the mini as vulnerable, and decided that if anyone was going to kill their top-selling product, it was going to be them. The mini was terminated and the first-generation nano appeared in its place. The audacity of the move was nearly as stunning as the player itself: with the 2005 holiday shopping season about to begin, Apple chose an inopportune time to roll out a completely new product, and many observers felt that the nano’s early supply issues would have been avoided (and Apple’s holiday sales better) if they had waited until the following year to carry out the switch. Besides, who in their right mind kills a market-leading product? It’s like some action-movie badass who carves his own chest before going into battle; Apple’s competition must have been both baffled and scared shitless.

Today the iPod touch is arguably Apple’s “flagship” media player, its sleekest, most forward-looking and probably most desirable. But for the majority of buyers, those with small music collections and a need for a small and unobtrusive (but still usable) player, the nano is the best choice. Apple needs to reclaim the functional and aesthetic leadership in this space, and show its competition it’s not afraid to throw the dice on something new, bold and innovative.