Party like it’s 1995: the launch of Windows 7

Most of you reading this are probably old enough to remember the launch of Windows 95, even if that event, which took place a scant 14 years ago, seems to belong to another era. It is probably the most widely mainstream manifestation of techno-lust ever witnessed. Stories were legion of people queueing for midnight sales outside of CompUSAs, or wherever the hell people bought their software back then, or having Windows 95 barbecues and just generally getting all giddy about having a Windows that was actually usable. Probably a lot of the stories were made up, but it didn’t seem to matter; for the most part, they felt true. Hordes of people — hundreds of thousands, maybe millions — felt they were getting something new that was going to tangibly make their lives better. That doesn’t happen too often.

Anyway, whether you remember this or not, Microsoft certainly does. Every succeeding version of Windows has launched with an enormous fanfare, an attempt to demonstrate by sheer willpower that Windows is still very much a Big Deal. It’s kind of absurd when you think about it: retail sales of Windows represent only a trickle of the software’s vast currents of revenue. Most Windows installations are licensed to businesses or to computer manufacturers, and most consumers encounter a new Windows version either at work or when they bring home a new machine. It seems silly to expend so much time and money and hope — for these extravaganzas reek of a desire to impress, to delight, to awe — in order to market something that most people are simply going to buy, or otherwise acquire, anyway.

I tend to shy away from comparing Microsoft to the Borg or whatever other evil totalitarian entity strikes your fancy. But it’s hard not to look at a Windows product launch as one would look at, say, the annual pageant given on the birthday of some dictator in a banana republic. It is not enough for Microsoft to dominate, to be the single greatest presence in most people’s computing lives. They want you to love them, too. In Microsoft’s case, the desire is exacerbated by the fact that, for a time, people really did love them — back in 1995, when everyone lined up to buy what is still remembered as the most important consumer software upgrade ever.

Images of khaki-clad guys firing up the Weber must still be playing in Microsoft’s collective head, lo these many years later. How else to explain the company’s strategy for launching Windows 7? Its idea is to encourage people to host software parties, like Tupperware parties except that, presumably, the attendees will include men. Take a look at this, if you can get through it:

I frankly couldn’t. Blandness on that scale is almost beyond parody. I can’t watch that without thinking about those poor actors, hard-working folks no doubt, grateful for a shot at any high-profile gig, reading the script the night before, wondering how in god’s name to inject any kind of humanity or genuine feeling into something so anodyne. Their hearts must have sank anew on arriving at the set and seeing what appears to be a wall-mounted oven straight out of the Brady house. The only thing missing from the scene is Beaver, trotting in to grab a cookie and talk about how he can’t wait to install Windows 7 so he can use it to sync his Zune. It’s a shame Buñuel isn’t alive to see this.

Microsoft’s advertising has always been unusually revealing of the company’s culture, that peculiar brand of left-brainedness that is determined to be hip if only it could find the right algorithm for it. (People thought Jobs was being a snob when he said Microsoft had “absolutely no taste.” As usual, he was more right than most people realized.) There is something autumnal about this piece: it represents Microsoft wistfully and unashamedly reaching back into the past, trying to conjure up some lingering shred of that sunny autumn when the sun never set on Windows 95. Maybe they should look into licensing “Time Is On My Side.”

“45” What?

So iTunes is now selling “Digital 45s.” Now instead of getting simply an old favorite song, you get that song’s original b-side as well, and it only costs you … well, it costs exactly double the price of a single track. But you get nice virtual sleeve art.

I find myself wondering though: will kids too young to remember 45 records understand that the second song is supposed to suck?

Tambourine Satisfaction

I could have written “Satisfaction,” but you cats couldn’t have written “Tambourine Man.”
– Bob Dylan, to Keith Richards (allegedly)

(I Can’t Get No) Satisfaction
By Bob Dylan

Driving my broke-down ambulance down Highway 9
Johnny with a bullet wound strapped in behind
The preacher on the radio asked me for the time
And directions to your carnival attraction

The newspaper reporter came down from Bootblack Hill
Said “How’m I supposed to tell any of these Jacks from Jill?”
Then passed me an empty jug and said “Buddy, drink your fill;
Before I have to go and file this retraction”

Oh, I can’t get no satisfaction
No I can’t get no satisfaction
‘Cause I try and I try to get you to sign up for any kind of reaction
Oh I just can’t get no satisfaction

When you poured the wine and said “Let me get this right
And tell me how that shirt you’re wearin’ could be so white”
And I told you every shirt’s the same color at night
And you turned so fast I couldn’t see your reaction

Nancy on the shore bidding her sailor goodbye
Came back home to find no one had ever told her why
A sailor would just as soon kick dirt in your eye
As he ever would confess his attraction

I can’t get no satisfaction
I just can’t get no satisfaction
‘Cause I try and I try to get you to sign up for any kind of reaction
Oh I just can’t get no satisfaction

The regimental chief on his way back to the ball
Talked me into giving up my peg and my awl
Gave me a card that said “For a good time, call”
Then ran off to join the rest of his faction

We were throwing dice with a nine-toed freak
Who explained he’d need to see me later that week
“You see, Bob,” he said, “I’m on a losing streak
And the judge, he sent me down for another infraction”

Yes, I can’t get no satisfaction
I can’t get no satisfaction
Because I try and I try to get you to sign up for any kind of reaction
Oh I just can’t get no satisfaction

I woke up in the parlor of Widow Casey Jones
Who gave me a blanket for my back and whiskey for my bones
Took my biscuit roller and traded it for a bag of precious stones
Then went to visit the minister, all laid up in traction

I went to the Union Hall to redeem my ball and chain
And sign the papers to keep you out of the rain
I hung my coat above a portrait of Calamity Jane
And headed out to join the chain reaction

Oh, I can’t get no satisfaction
No I can’t get no satisfaction
‘Cause I try and I try to to get you to sign on the dotted line
For any kind of reaction
Oh I just can’t get no satisfaction

***

Mr. Tambourine Man
By Mick Jagger and Keith Richards

Let the chips fall where they may, my dear
Because I can go all night
The reason is a friend of mine
Standing there beneath the light

He’s a gentleman of grace and class
And blood beneath his nails
He reads the secrets scratched upon
Your scabby needle trail

Hey, Mr. Tambourine Man
Shake that wheel for me
I’m not sleeping, and there ain’t no place I’m going to
Hey, Mr. Tambourine Man
Cop a feel with me
In the haze of a drum-skin morning
I’ll keep it tight with you

You strolled in here, a bitch in heat
With Leather Jackie on your arm
And you ditched him in thirty seconds flat
Before he kept you safe from harm

You came aboard the swirling ship
A tar eager to please
Your hands too numb to grasp the rope
That kept you on your knees

Hey, Mr. Tambourine Man
Shake that wheel for me
I’m not sleeping, and there ain’t no place I’m going to
Hey, Mr. Tambourine Man
Dance this reel with me
In the haze of a drum-skin morning
I’ll keep it tight with you

You’re ready to go anywhere
You’re willing to be lead
They way you lead those ragged clowns
By their tiny little heads

So stand up tall, my wilted rose
For a gentleman with flair
He’ll blow the leaves right off your bed
And leave a smoke ring in the air

He’ll take the diamonds from your sky
And set them on your dainty wrist
Your weariness becomes his mill
Your love will be the grist

Hey, Mr. Tambourine Man
Shake that wheel for me
I’m not sleeping, and there ain’t no place I’m going to
Hey, Mr. Tambourine Man
Crack a seal with me
In the haze of a drum-skin morning
I’ll make it right with you

Linus

Linus

This is Linus. I said goodbye to him for the last time today. My mother and I were with him and his last moments were peaceful and free of pain.

A Makeover

I’m ditching the old Nonsuchworks moniker — I got tired of the baffled looks it tended to inspire — and doing business under my own name from now on. With a new name comes a new theme. I’ll probably tweak it or find something different but similar, but a change does seem in order.

New content to come.

Torture

Having finally gotten around to reading Sam HarrisThe End of Faith, I was surprised to discover a lengthy digression on torture as relates to the prosecution of what we still called, in those benighted days, the War on Terror.

It would be inaccurate, I think, to say that Harris stood in favor of torture as such. However, he did argue powerfully that our revulsion to torture is essentially hypocritical, extending as it does from a sort of moral blind spot. Harris’ argument is too lengthy to quote directly, so I will summarize it as fairly as I can.

  1. We are resigned to what we call in warfare “collateral damage,” meaning the unintended destruction of non-military targets and the injury and death of civilians.
  2. The toll in pain and death exacted by collateral damage is as gruesome as that of any other wartime horror: men, women and children are blinded, crippled, mutilated or killed, or suffer thirst, starvation and sickness in the wake of attacks that destroy local infrastructure and services.
  3. The pain and suffering of the collaterally damaged is, in fact, qualitatively of little to no difference to that suffered under torture.
  4. The preceding premises being true, one cannot morally object to one but not the other; anyone willing to accept collateral damage in wartime has no basis from which to declaim torture as immoral.

Harris made this argument to illustrate the limitations and biases inherent in our moral reasoning, particularly the human tendency to respond to individual suffering while remaining relatively unmoved by the suffering of a great many people. There is a component of torture — perhaps the way in which it is reducible in our imaginations to a dichotomy of victim and tormentor, the latter holding the former utterly in his power — that seems immediate and visceral. Yet Harris, while admitting even he found his own conclusions unsettling, was not simply arguing as the devil’s advocate. Those who have read The End of Faith will know that Harris has a very large axe to grind against Islamic fundamentalism; unlike most thinkers of essentially leftist bent, Harris has no compunction about denouncing Islam as a religion of ignorance, hatred and cruelty, nor does he balk at describing its war on the West in essentially neoconservative terms: that is, as a clash of civilizations, a zero-sum game in which compromise or rapprochement is out of the question.

As a person repulsed by the torture that has been carried out by my government ostensibly on my behalf, I was brought up short by Harris’ arguments. Had I been too quick to give in to my instinctive reaction of horror and outrage? How can one argue with any conviction that slamming a man’s head repeatedly into a wall is worse than, say, burning a little girl with napalm while denuding the forests surrounding her village? Is one of these things really worse than the other? Continue reading